Bernard James

Bernard James is the founder and creative force behind Bernard James Fine Jewelry, a Brooklyn-based luxury brand celebrated for its timeless, unisex designs crafted with exceptional quality and meaningful storytelling. Born and raised in Brooklyn, Bernard's passion for luxury and fashion began early and was further ignited in 2012 through a partnership with a family friend and veteran jeweler with over 40 years of experience. This collaboration allowed Bernard to bring his first designs to life and gave him a solid foundation in the art of fine jewelry making.

Determined to sharpen his business acumen alongside his creative skills, Bernard spent nearly a decade working with some of the world's leading luxury brands, including Ferragamo, Versace, and Lanvin, where he most recently served as Wholesale Director for North and South America. With a unique approach that balances creativity and a keen sense of the market, Bernard officially launched his eponymous brand in 2020, guided by a vision to redefine modern luxury through inclusive design and community-centered values. His creations are meant to resonate deeply with wearers, transforming jewelry into symbols of personal stories and fostering a sense of belonging. Since launching, Bernard's journey has been marked by significant milestones, including joining the Natural Diamond Council's Emerging Designer Program, winning the Essence Emerging Accessories Designer of the Year Award, being part of Gucci Vault, and being selected for Saks Fifth Avenue's New Wave Program. In 2023, he opened his first retail space in Greenpoint, New York, which serves as both a showcase for his collections and a community hub that challenges traditional luxury retail experiences. Bernard continues to build a legacy through his dedication to quality, craftsmanship, and meaningful connections, inviting customers to create their own legacy with every piece.