The Daily Front Row: Applications are open for The Fashion Trust U.S.

The Fashion Trust U.S., the non-profit initiative supporting homegrown emerging design talent, has opened applications for the inaugural Fashion Trust U.S. Awards, which will be presented next year with Google as the platinum sponsor. The categories for applicants to enter are Ready-to-Wear, Jewelry, Graduate Award, Sustainability, and Diversity (the latter two are sponsored by Google). Hopeful designers are encouraged to submit applications via the portal through January  2023. Former InStyle editor in chief Laura Brown, who is a board member, said: “The USA is filled with brilliant young designers who are just one connection away from seeing their vision come to life. We are thrilled, in partnership with Google to help open that door.” Fellow board member and super stylist Karla Welch added, “I truly believe the only way forward for our industry is to deeply commit to truly sustainable methods and practices. I’m so excited that Fashion Trust and Google will specially focus on that with our awards.” The presentation of the finalists and the award ceremony will take place in early 2023, once the board of advisors select the 15 finalists who will present their work to the panel of judges. The three chosen winners will receive a financial grant that will be determined based on the size of the designer’s business, as well as mentoring and exposure provided by Google. Shoot for the stars and apply here.