Binata Millinery

Rowell Concepcion is a Filipino-American milliner who launched his brand, Binata Millinery, in August 2020. This hat label is dedicated to old-world craftsmanship, helping fashion-forward individuals transform their daily outfits into head-turning statements. Rowell studied millinery and fashion merchandising at The Fashion Institute of Technology and has previously worked at major fashion houses, including Balenciaga and Alexander Wang. His designs are inspired by everything playful, quirky, and whimsical.

Each hat is meticulously handmade between NYC and the Philippines, using sustainable and responsibly sourced materials. Binata Millinery's distinguished clientele includes celebrities like Lady Gaga, Janelle Monae, and Lucy Hale. The brand has also been featured in prominent publications such as Vogue and Harper's Bazaar.

In 2023, Binata Millinery was a finalist in the accessories category at the FGI Rising Star Awards. The brand is an active member of the Accessories Council and the Milliners Guild. Rowell is passionately committed to preserving the craft of millinery. He is dedicated to teaching and training artisans in his parents' home provinces in the Philippines and is in the process of establishing a millinery studio in Queens, NY. His mission is to sustain the traditional art of hat-making for future generations.