Joann Pucciarelli

Joann Pucciarelli is the founder of FashionEdge, a consulting and showroom concept dedicated to helping emerging designers break into the market and guiding established brands through strategic evolution. In 2023, she expanded her business by opening a unique shared showroom space, which allowed bespoke brands to showcase their collections. With over 25 years of experience in women’s wholesale, she began her career at Nicole Miller, later advancing to key roles at DVF and ultimately leading Theory’s wholesale business.