Anastasia Soare

Anastasia Soare is Founder, CEO and the driving force behind Anastasia Beverly Hills, LLC — one of the fastest-growing brands in the global beauty industry. Soare immigrated to the US from Romania, leveraging a fierce resolve and education in art and architecture to fuel her entrepreneurial vision and unique approach to beauty.

In 1992, she introduced a new “brow-shaping” service to clients — later patented as the “Golden Ratio” method — that has gone on to become a staple service and enduring new category in modern beauty. Soare continues to push boundaries today, expanding beyond the brow category with the company’s leading prestige cosmetics line. Her audience comprises many famous faces, including Jennifer Lopez, Kim Kardashian, Sofia Vergara and more, who rely on her unique vision of individual beauty to amplify their own.

Soare has achieved iconic status in her twenty-five-year journey to self-made entrepreneur and American success story. She has been featured in The New York Times, The Guardian, People, Vanity Fair, Vogue, Elle, and Allure, among numerous other publications, and has appeared on such television shows as The Oprah Winfrey Show, The Doctor Oz Show, and America’s Next Top Model.