Wiederhoeft

Jackson Wiederhoeft is an artist, storyteller, and designer. They studied fashion design at Parsons, winning “Women’s Designer of the Year” for their thesis collection in 2016. From there, they designed for Thom Browne for three years, focusing on the women's runway collections. These years provided an opportunity to focus on craft and concept, engaging in the creation of couture-level garments.

Jackson launched Wiederhoeft’s debut collection, “Spooky Couture,” in October 2019. A troupe of dancers and models wearing pointe shoes pranced around a stage set with cutouts of trees and Shakespearean columns, evoking a fanciful story ballet. Since then, the collection presentations have ranged from comedic short films to comic books. In 2022, Wiederhoeft was named a winner of the Vogue/CFDA Fashion Fund. That September, Wiederhoeft presented their first runway show, a mélange of faerie-tale inspired looks set to choreography of unbridled childlike emotion.

The theatrical, whimsical garments empower the wearer with a fantastical sense of self – worn by iconic musicians like Rihanna, Lady Gaga, and Lil' Kim, and comedic stars like Chloe Fineman, Rachel Sennott, and Ziwe. The bridal collections have become a mainstay of the brand – engaging with the same sensation, and utilizing the signature architectural corsetry and intricate embroideries. In 2023, Jackson was inducted as a member of the Council of Fashion Designers of America.

Within the collections, every look comes with its own sense of character, each unique in this overdrawn universe. The collections and shows are not only an opportunity to realize this dramaturgical vision, but also a chance to celebrate fashion within the context of movement and live performance.